In the mobile
messaging battle which we can say WhatsApp is leading, WhatsApp has further
given data supporting its leadership in mobile messaging. WhatsApp has revealed
that it now has over 400 million active users per month.
“WhatsApp has
reached a milestone that no other mobile messaging service has achieved: 400
million monthly active users, with 100 million active users added in the last
four months alone.” WhatsApp’s CEO, Jan Koum revealed in a blog post.
This is
perhaps the most important stat when you look at social sites or messaging apps
because it shows the number of people that really use the service. Other
competitors of WhatsApp like Japan’s LINE and China’s WeChat which boast of 300
million and 270 million registered users respectively have not revealed their
monthly active user data.
“This isn’t a
count of people who just registered for WhatsApp – it’s the number of people
who are actively using the service every single month.” He continued.
“We’re a bit
fed up and frustrated about people talking about registered users. We think
it’s important for us as a leader in the space to speak up and be ethical.”
AllThingsD quoted Koum.
WhatsApp has
grown in leaps and bounds this year as it current figures double the active
monthly users it had in April of this year. Users of the app now send 16
billion messages per day while 32 billion messages are received by users. 500
million images are sent on WhatsApp daily.
This
represents a higher number of active users than social network Twitter which
has about 232 million monthly active users.
WhatsApp
makes its messaging app free for the first year and only charge $0.99 per year
afterwards. This is its main source of revenue as it doesn’t put ads in its
messaging app. It is also impressive that WhatsApp only has 50 employees
despite its popularity.
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